Floral Greens

Location: Various Farm Locations
Photography Type: Lifestyle Photography, Brand Photography, Commercial Photography

The Vision:
When your craft crosses categories, published work shows up in all sorts of places. And when you create an enduring brand, that published work becomes timeless. That was the mission for Continental Floral Greens (CFG), the largest provider of floral greens in the world. Together with the client and team at Hornall Anderson, we set out to capture the beauty of Mother Nature and CFG’s extraordinary floral experience, from farm to vase.

As a lifestyle photographer, my approach is rooted in the belief that the full richness of a moment doesn’t come to you—you have to go and get it. I dive in, observe, and adapt as the scene unfolds. I aim to shoot right through the heart of every moment, striving to capture the essence of each scene in a way that pulls viewers in, allowing them to feel connected to that vibrant slice of life. My goal was to showcase the delicate artistry of floral greens in every shot, reflecting both the beauty and precision of this multi-step process.

Behind the Scenes:
Working closely with the CFG team, we captured the process of flower sourcing, floral arranging, and the sheer elegance of floral greens as they traveled from farm to vase. Each image tells a story of natural beauty, craftsmanship, and the dedication that goes into producing the finest floral greens. Through the lens, we brought the farm-to-vase journey to life, showing the attention to detail and passion that goes into every step of the process.

This collaboration was an incredible opportunity to merge my lifestyle photography with commercial branding, resulting in a timeless narrative that represents the CFG brand in its most authentic form.

Final Results:
The final images of this award-winning project were used across advertising campaigns, brand materials, and marketing platforms, showcasing the beauty of CFG’s floral greens. This work not only highlights the artistry behind the floral process but also reinforces the brand’s commitment to quality and craftsmanship. You can view the live, award-winning work here and read more about the brand project

here and read more about the brand project here .

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