Client: Theo Chocolate
Collaboration With: Clark McDowall & Robert Half
Photography Type: Product Photography, Packaging Photography, Brand Storytelling
The Vision:
I’m beyond thrilled to have played a role in the packaging redesign for Theo Chocolate! As a brand that has long been close to my heart, Theo stands out not only for its exceptional, handcrafted chocolate but also for its deep commitment to global impact, ethical sourcing, and sustainable practices.
This project was all about capturing the artistry, craftsmanship, and purpose behind Theo Chocolate, ensuring that every image reflected the brand’s mission, quality, and organic roots.
Behind the Scenes:
Partnering with Clark McDowall, the creative force behind the stunning redesign, and Robert Half, who brought us on board for the photography, we worked to create a cohesive visual identity for Theo’s new packaging. Our goal was to highlight the rich textures, vibrant ingredients, and handcrafted process that make Theo Chocolate truly unique.
Each shot was carefully composed to evoke a sense of indulgence and authenticity while maintaining the brand’s organic, small-batch feel. Lighting, styling, and composition were all designed to enhance the natural richness of the chocolate and showcase the ethically sourced ingredients in a way that resonates with conscious consumers.
Final Results:
The final images bring Theo Chocolate’s new packaging to life, reinforcing its premium yet approachable identity. These visuals help tell a compelling brand story—one that’s rooted in craftsmanship, sustainability, and a passion for doing good in the world.
A huge congratulations to Theo Chocolate and Clark McDowall on this beautiful redesign! Honored to be part of the journey.