Location: Pacific Northwest
Photography Type: Lifestyle Photography, Brand Photography, Outdoor Photography
The Vision:
During a 2-day shoot last September, I had the pleasure of capturing Cutter and Buck's brand against the breathtaking landscapes of the Pacific Northwest. With the region’s rich history and natural beauty as inspiration, I aimed to showcase the brand's spirit of adventure and creativity.
The objective was to bring out Cutter and Buck’s core values through lifestyle photography that embodied the outdoor lifestyle they promote. We focused on capturing moments that illustrated the brand’s connection to nature and its active, adventure-driven audience. Whether it was hiking, exploring, or simply enjoying the outdoors, the photos tell a story of outdoor exploration and style.
Behind the Scenes:
The shoot involved a mix of outdoor photography and product photography, with a focus on integrating Cutter and Buck’s apparel seamlessly into the rugged natural environment. From the rolling hills to towering trees, the stunning landscapes of the Pacific Northwest provided the perfect backdrop. We used natural light and creative angles to highlight both the brand's outdoor clothing line and the spirit of adventure that Cutter and Buck stands for.
Final Results:
The final images perfectly reflect the brand’s values of outdoor exploration and active lifestyle. These photos were integrated into marketing materials and digital campaigns, showcasing how Cutter and Buck blends performance with style in the outdoors. Here are a few select shots from the shoot, capturing the essence of the brand in the heart of nature.